The world of social media has expanded and grown along with the internet. This has opened the door to a new type of career as an influencer. If you have a solid social media platform and a mind for marketing, you can work as a representative for certain brands and sell products using your personal accounts. Influencers are simply people with experience and expertise in one area that can promote brands and items to their specific group of followers.
Becoming an influencer requires more strategy than simply posting about everything online. You need to find your niche, learn about the industry, make your sites look professional, and master the art of engaging with your clients. Whether you have a future career as a macro or micro-influencer, here is a step-by-step guide to getting your career off the ground.
Create and store great content.
When you become an influencer, your social network is what you’re selling. Gone are the days of just posting a photo because you think it’s cute or funny. Everything on your page needs to be cultivated and creative. This starts by taking and storing great content. Invest in a professional photographer to get the best options for your Instagram posts. Find an easy way to help promote brand awareness when needed. These steps will help get your engagement rates up.
As you start to build up a library of photos, you need a place for all that photo storage. It’s a great option to look for unlimited storage for your photo uploads. Shutterfly has the best photo storage that gives you unlimited photo storage space. Go beyond the limits of Google Drive or Dropbox and have the storage space you need for every influencer campaign. This is a great way to be sure you always have what you need for your influencer marketing with the free plan.
Find your niche.
Influencers have pulled in specific areas because they’ve proven they know what they’re talking about. This is why finding your niche is one of the first steps for your content. You want to be a great place where real people can go for advice or cool tips and tricks. Stay true to the things you care about and are passionate about as a social media influencer.
Know what type of influencer you want to be.
There are a few different types of influencers out there. You can be a celebrity influencer with millions of followers or you can become a micro-influencer with your own specific group of followers. Each can be a good option for business owners for different reasons. The only difference here is the number of followers. Macro-influencers have at least 100,000 followers and a 3% engagement rate.
On the other hand, micro influencers have a smaller reach, but a greater engagement. By reaching people on a micro level, these influencers get to make actual connections and engage their community in new ways. Better engagement can often be a huge plus for your influencer marketing campaign.
Post consistent content.
To grow your Instagram followers and get the attention of big names and big brands, you need to be consistent with your content. People get bored easily, so the best way to keep them interested in your content is to continue creating it. Upload photos, make new posts, respond to comments on a daily basis to see how your numbers rise.
Learn more about your audience and engage with them.
When you switch to a business account, you can actually see analytics and metrics about your engagement rates. This will help you learn more about your target audience. You can also cultivate your content by speaking with people directly and looking for those ways to engage in genuine ways.